WhatsApp marketing refers to the use of WhatsApp to conduct promotional activities and engage with customers. This can include sending promotional messages, real-time alerts, discount announcements, and other marketing communications. Businesses typically use WhatsApp Business and WhatsApp Business API to manage these interactions, allowing for more efficient and personalized customer engagement. With over 2 billion active users, WhatsApp marketing offers a direct and highly responsive channel to reach a large audience.
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