Pay-per-click (PPC) is a digital advertising model where advertisers pay a fee each time their ad is clicked. This method allows businesses to buy visits to their website rather than earning them organically. PPC ads can appear on search engines, social media platforms, and various websites. The most common form of PPC is search engine advertising, where advertisers bid on keywords relevant to their target audience. When done effectively, PPC can drive targeted traffic, increase brand visibility, and generate leads or sales, making it a valuable tool in digital marketing strategies
- 3 months Min. Duration
- Up to 500 Number of Keywords
- Any three Platforms
- Campaign Types
- Account Best Practices Checks
- Account Structure Analysis
- Keyword Analysis
- Ad Copies Check
- Shopping Campaign Checks
- Display Campaign Checks
- Overall Performance Analysis
- Analytics Data Review
- Recommendations
- Business Understanding
- Establish Business Goals
- Accounts Set-up
- Analytics Set-up & Linking
- Budget Planning
- Deciding Campaign Types
- Keyword Research
- No. of Keywords(Up to 100)
- Landing Page Optimization
- Budget Estimation
- Performance Forecast
- Ad Copy Creation
- Shopping Feeds
- Audience Target Plan
- Optimal Campaign Structuring
- Cost Monitoring
- Revenue/Goals Check
- Account Issues Check
- Policy Compliance Check
- Analytics Data Review
- Bid Management
- Search Query Reports
- Campaign Strategy Review
- Product Feed Review
- Audience Performance Analysis
- Geo Target Performance Analysis
- A/B Testing
- Ad Schedule Checks
- Strategic Adjustments As Required
- Remarketing Performance
- Search Remarketing (RLSA)
- Display Remarketing
- Remarketing Audience Setup
- Performance Report
- Google Analytics Report
- Monthly Action Plan
- Email, Call, Google Meet
- Project Dashboard
