Pay-Per-Click (PPC) is a digital advertising model where advertisers pay a fee each time their ad is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to earn those visits organically. PPC ads can appear on search engines, social media platforms, and various websites. The most common form of PPC is search engine advertising, where advertisers bid on keywords relevant to their target audience. When done effectively, PPC can drive targeted traffic to a website, leading to higher conversions and a good return on investment.
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