Local SEO (Search Engine Optimization) is a strategy that helps businesses improve their visibility in local search results on search engines like Google. It involves optimizing elements such as your Google Business Profile, local keywords, and online reviews to ensure your business appears prominently when people search for products or services in your area. This is particularly beneficial for businesses with physical locations or those offering local services, as it helps attract nearby customers who are more likely to visit or contact your business. By focusing on local SEO, businesses can enhance their online presence, build trust with local customers, and drive more traffic and sales.
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