E-commerce marketing involves promoting online stores and products to attract and retain customers. It encompasses a variety of strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email campaigns, and content marketing. By leveraging these techniques, businesses can drive traffic to their websites, enhance user engagement, and boost sales. Effective e-commerce marketing also involves analyzing customer behavior and preferences to tailor marketing efforts, ensuring a personalized shopping experience that increases customer loyalty and conversion rates.
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