Digital marketing is the practice of promoting products, services, or brands through digital channels such as search engines, social media, email, and websites. It leverages the internet and various digital technologies to connect with potential customers, enhance brand visibility, and drive business growth. By utilizing strategies like search engine optimization (SEO), content marketing, and pay-per-click (PPC) advertising, businesses can effectively reach and engage their target audience. Digital marketing offers measurable results and the flexibility to adapt campaigns in real time, making it an essential component of modern marketing efforts.
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